BRAND DEVELOPMENT

CONSULTING & LICENSING

The most passionate „supreme discipline“ for every product and brand manager is building and establishing a brand. It is a long term, careful and intensive procedure in order to reach substancial awareness and appearance in the public/the target group. To drive a name into a desirable brand from zero to hero takes time, perfectly selected products, a carefully created PR and Corporate Identity and a clear brand message.

I was also consulting existing brands without roots in the watch industry in order to extend their range of products (for instance for corporate use and/or merchandising) and guide their way in this new (ad)venture. Sometimes it also turned into a license deal.

Project Examples

(Selection)

Jaermann & Stübi

DE/AT

1998

DE/UK

2011-2016

Lang Collection

DE/US/CN

since 2018

Grieb & Benzinger

Tirol

CH/DE

2005-2007

Fabergé

DE

since 2017

DE

2009-2016

Lang 1943

THE G. R. LANG COLLECTION 

ADDRESS

                 PO-Box 21

                 75224 Ispringen

                 Germany

CONTACT

                +49 7231 983000

                Georg@Bartkowiak.Info

                Georg@Chronoseven.com

 

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